Brand

Mynden's logo, colours and type, for press and partners writing about us or working with us. Use the files as they are; the rules below say how.

Download all assets

The name

Say it

MIN-den

Stress on the first syllable.

Tagline

Keep your systems in mind.

What Mynden does, in five words.

Logo

Wordmark

On light

SVG PNG

Wordmark

On dark

SVG PNG

Wordmark

On moss

SVG PNG

Icon

Above 24 px

SVG PNG

Icon

24 px and below

SVG PNG

Clear space

One x-height of room on every side. Nothing goes inside the dashed line.

Minimum size

72 px · 18 mm

Smaller: the icon

Below 72 px wide the lettering closes up. Use the icon instead.

Do this, not this

DoThe wordmark on its own

Don'tThe icon next to the wordmark

DoNavy on paper, paper on navy or moss

Don'tMoss letters, or a second colour inside the word

DoThe artwork, from the files above

mynden

Don't“mynden” typed in a font

DoKeep it still and flat

Don'tTilt, outline, shadow or animate it

Colour

Every colour has one job. Colour that has no job isn't used.

Ink

#16212b · #e4ebe8

Text, the logo, the icon's tile.

Paper

#eef1ef · #10171c

Surfaces. The page itself is the sheet, #f8faf9.

Moss

#2e6b55 · #7cc3a4

Kept and yours: the primary action, what is selected, what is done.

Amber

#a8640f · #e3a34a

Remind: what needs attention, and nothing else.

Red

#c2412d · #f08a7a

What failed or destroys. Never for what only needs attention.

Type

Inter Tight

Titles and the numbers you see first

Keep your systems in mind

Inter

Everything people read and operate

Ana chose Postgres over DynamoDB on 14 March 2025.

JetBrains Mono

Margin notes: identifiers, technologies, labels

ADR-001 · POSTGRESQL · CONTAINER

The logo is lettering, not a font.